Having a Facebook Group strategy can be an extremely powerful tool within your business. It is an opportunity to grow an engaged community of your ideal clients and can be an excellent way to make sales if used strategically.
The decision to start a group, however, shouldn’t be taken too lightly because to run a successful group you need a Facebook Group strategy. Posting as and when you have time and with no real intention just isn’t going to cut it. So whether you’re starting from scratch or want to bring an existing Facebook Group back to life, check out the 5 things you need to create successful Facebook Group strategy below.
1. Understand your purpose
You’d be surprised how many people start a Facebook Group with no clear goal in mind and that’s one of the main reasons your Facebook Group might not be as engaged or successful as you’d like. So, before you start, ask yourself:
- What does a successful Facebook Group look like for me?
- What do I want to achieve/use the Facebook Group for?
- What are the main benefits to my members?
2. Your Group name and bio
The key to being discoverable is ensuring that your Facebook name and bio have the key terms in that people will be searching for. Make these as keyword-rich as you can and if you have a niche ensure that your titles reflect this! If you pop up in a search term, are people going to get a clear understanding of what your group is and who it is for just from the title?
3. Branded headers and graphics
You want your group to be consistent with your brand identity and your group header is one of the first things that people will see. People may instantly recognise your header image by your branding and be encouraged to join through this recognition. Also when your group link is shared your header image may appear in the preview. (You can create gorgeous graphics in Canva!) Your header can be used strategically within your group, for example changing this to reflect different events and promotions, but whatever you choose it should include your branded colours, logo, business name and an image of you (or a relevant image) where possible. As well as your name and description, your header allows you to provide a little bit more key information and helps someone decide if your group is for them. Check out our blog on Brand Clarity: 4 Easy Steps to Understanding Your Brand here for more support with the visual elements in your business.
An example of how you can use a Facebook Banner strategically to promote an offer or event.
4. High-quality content to compliment your Facebook Group strategy
To run a successful Facebook Group you need to produce a variety of high-quality content. This will typically be a range of content that:
- Educates and provides value
- Inspires and motivates
- Allows your member’s to connect, network and form relationships
- Offers products and services that appeal
Use a variety of high-quality content to create an engaged and successful group!
5. Make your group a place your members want to be!
Ultimately the most successful Facebook Groups and communities are the ones where their members enjoy being there. Whether it’s because they feel they are learning and gaining new skills, connecting with others, being entertained or having the chance to promote themselves (everyone will have different requirements) you want your members to feel like they are benefiting from being in your group in some way.
Think about your ideal audience and what they need from you. If you aren’t sure ask your members what they’d like to see! This way you know you are spending time creating quality content that they WANT and are most likely to engage with.