Successful Business Strategy: How To Build One?

Read below the United Nations Sustainable Development Goals: The Foundation to a Sustainable Economy – as adopted by Women in Business Club as of 6th of July 2020.

In a world that idolizes innovation and new technologies, it seems almost impossible that we have yet to find the solution for successful business strategy to a sustainable economy and ecosystem. The United Nations (UN) has created The 2030 Agenda for Sustainable Development, which plans on creating actionable targets for people, the planet, prosperity, peace, and partnerships. The UN has created 17 targets called Sustainable Development Goals (SDGs) to help align the way we globally conduct business in a sustainable manner and to develop a successful business strategy.

What are the United Nations Sustainable Development Goals?

According to the United Nations website, “The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.” There are 17 SDGs which encompass topics such as; ending poverty, quality education, climate action, and life below water. The SDGs are a roadmap for companies and entrepreneurs to understand how they can make a positive impact on society by following these goals. Knowing these top tips for a successful business strategy can you help you in your business. All of the SDGs go hand in hand, and with the lofty goal of achieving them by 2030, it will take all business leaders, thinkers, and educators to change the way we practice business and implement a successful business strategy

The SDGs are important to incorporate into the business world so that we as a society leave no one behind. The only way for the world to become truly sustainable is “to end poverty, protect the planet, and improve the lives and prospects of everyone, everywhere” (UN, 2020). 

How To Build A Successful Business Strategy – Women in Business Club and the Sustainable Development Goals

At the Women in Business Club, we believe that our brand values and ethos align with the goals and aims of the SDGs. With our brand values being; compassion, collaboration, inclusiveness, integrity, excellence, and knowledge it is difficult to picture the Women in Business community not being involved with the SDGs. This is why we have created sustainable development goals for a successful business strategy.

We believe that the integration of the SDGs into our successful business strategy will not only keep us focused on the bigger picture of full and total equality, but will also help our members and followers see the good that sustainable business practices have. Building a community based around empowering women has always been our number one goal, but now it is time to share all our goals with you. 

One of the reasons the Women in Business Club decided to begin working on achieving the SDGs is because we see the opportunity to impact our global community through education, equality and decent work standards, as well as partnerships to implement our successful business strategy

This is why we have decided to follow SDGs 4, 5, 8, and 17.

SDG 4: Quality Education- Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

As a community based around training, educating, and supporting female entrepreneurs when learning new skills this was an easy decision for us to follow SDG 4. The Women in Business community is composed of life long learners, eager to change the world with their entrepreneurial mindset and outlook. This means we will continue creating valuable training, resources and support our community with accessible information. This in turn will promote prosperity for our community members and women starting out in business as we believe that empowered women empower women, and this knowledge will be continuously passed on.

SDG 5: Gender Equality- Achieve gender equality and empower all women and girls. 

Our brand name says it all, Women in Business Club! Our mission is to empower female entrepreneurs from all backgrounds and walks of life to better society with their ideas and business opportunities.  This means the core focus of our work will be to support the growth and prosperity of women in their careers, businesses and homes. Providing more opportunities of work and career choices through our education and community support.

SDG 8: Decent Work and Economic Growth- Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. 

Since the Women in Business Club encompasses the delivery of quality education services, we encourage and support our members to achieve economic growth within their business endeavors. We actively support and empower women from all over the world with interactive trainings, top tips for a successful business strategy, workshops, workbooks, seminars, events, retreats, and in-person networking in order to foster more inclusivity and provide a support system for women.

Within our own club we hire our own team members with fair pay structures, as well as give opportunities to work-from home mums and those who may not ordinarily have opportunities to work full time. We train them on top tips for a successful business strategy. We offer flexible and remote working as well as continued personal development and support. 

SDG 17: Partnerships for the Goals- Strengthen the means of implementation and revitalize the global partnership for sustainable development.

One aspect that the Women in Business Club will begin to follow is partnering with other organizations that either follow the SDGs or practice sustainable business models and have ethical business practices at their core. Only together will we be able to make impactful business decisions that will positively affect our global network and connections.

How will the SDGs Impact the Women in Business Community and it’s members? 

The SDGs will have a direct impact on the Women in Business community as we continue to provide quality education, support economic inclusion, and work with partners who are aligned in our values and ethos. 

 We will continue to invest in driving the professional and personal growth of our members by supporting all with valuable trainings and educational materials and top tips for a successful business strategy, which will encourage each members’ economic growth. This will then have a cycled effect where stronger business leaders will equate to stronger financial markets meaning that organizations will have the resources to recruit talent, invest in outreach programs, and research into more sustainable practices and business models. 

The SDGs will not only help our community with economic growth but also with a renewed focus with our latest top tips for a successful business strategy. We want our members to have a clear purpose, a common purpose and outcome that we can all work on achieving together. We are a community and this is what communities do – support, collaborate, and encourage one another. When organizations focus on how their business practices affect the local and global community, then we can begin to focus on the purpose of that business in a sustainable economy. 

“Fundamentally, the SDGs provide a historic moment for companies to take society’s challenges and leverage them as opportunities to enhance business growth and long term competitiveness” (EY Global, 2017).

How Can I Start Making a Difference? 

If you are ready to contribute to building and supporting a sustainable global economy, create positive social impact, and have your business begin to focus on a lasting long-term business model, the best first step is to educate yourself and learn the top tips for a successful business strategy.

Learn more about the SDGs and your current business model with our top tips for a successful business strategy. What is your business currently doing that could be improved? What SDGs would you be able to follow? Here are the 17 Sustainable Development Goals by The United Nations that you may want to consider incorporating into your own business.

Are there any SDGs that you can work towards achieving? How can you influence your stakeholders to help you? How can you benefit from top tips for a successful business strategy?

Any step is a powerful one as it means one more stride towards eradicating the world’s biggest challenges and creating a sustainable future. We will continue to help our members with top tips for a successful business strategy to help them grow their businesses.

As Antonio Guterres, the United Nations Secretary General, said, “Will we succumb to chaos, division and inequality? Or will we right the wrongs of the past and move forward together, for the good of all?” 

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J. Rachel West
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J. Rachel West

Marketing Executive | Women Thrive Media

Rachel West is a marketing & branding devotee who loves empowering women in business. She is a “she-boss” running her own marketing agency, JRW Consulting LLC. When she's not at her desk you can find her traveling the world.


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