In this blog, we take a look at the top 5 social media platforms to help you choose the right platform for you and your business.
Facebook is still the largest social media platform to date. It is a platform for brands and businesses to connect and build relationships with their audience. According to Statista, 79% of 18-29-year-olds and 30-49-year-olds use Facebook in the US. Pew Research estimates that 74% of users visit Facebook daily and there are 2.7 billion users globally! Understanding which demographics are on Facebook will help you build a strategy that targets these audiences.
Facebook has the ability to highly target its users due to the fact that users add their personal details to the platform. This means that when building advertising campaigns, you have the ability to set your target audience and easily manage your budget, nice features for a first-timer!
Here are some tips and tricks for Facebook:
- Know when your audience is online – are they viewing Facebook on their morning commute, maybe they eat while scrolling Facebook?
- Post videos and graphics to increase your engagement rate
- Go live and build a relationship with your audience
- Create a Facebook Group to build and nurture your community
Facebook is a great platform for any business in any sector!
- Share unique business POVs and show the face behind the brand
- Make sure to edit content to fit your audience
- Find Influencers who fit with your brand and collaborate
- Research how to use hashtags strategically for your business (check out our blog on hashtags here.)
Any business who has a target audience within this demographic should be on Instagram.
Twitter is a great platform for real-time conversations. It enables users to send and read Tweets on a global scale. For many users, Twitter is the platform for live updates for news, sports, or brand information. Most users follow brands on Twitter than on any other social media platform.
Some tips for Twitter include:
- Add a video or graphic to increase engagement
- Use link shorteners to save character counts
- Be concise with what you post
- Build relationships with influencers and brand ambassadors here
Any business who sends in the moment information should be on Twitter!
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Linkedin is a professional networking site focusing on B2B. It is all about building and developing professional connections and networking. It is great for businesses to share their CSR campaigns, news, jobs, and any other exciting updates. LinkedIn is a very niche audience making it easier to target specific groups of people.
The average age group is 25-30 being 44% of users and 51% are educated at a college level. The platform has 706 million members in 200 countries and regions worldwide.
- Have clear call to actions on your LinkedIn posts
- Use the platform to create new connections
- Provide value by sharing relevant business articles and blogs
- Don’t cold pitch new connections in the DMs – it’s never appreciated!
LinkedIn is a place for professionals to convene and meet. Remember to use this platform in a professional manner with a professional tone.
The platform is used to plan “life moments” such as weddings, parties, travelling, etc. It is also used to develop hobbies and passions like; arts and decor, cooking, sewing, and building their business, like you!
- Use Pinterest to connect with your audience through positive posts and ads
- Help users plan life moments using your products or services
- Use Pinterest during the consideration stage of the Buyer’s Journey
- Pinterest introduced Mobile Ad Tools so that you can build ad campaigns right from your phone
- You can use social media schedulers such as Tailwind to help you pin your content
If you are a DIY brand or one with unique ideas, Pinterest is the platform for you!
Which Social Media Platform Should You Chose For Your Business?
In summary, the best social media platform for you very much depends on your ideal audience and the type of business you have! Our advice however is, don’t try to be on all the platforms all of the time. This isn’t an effective strategy and you are far better off choosing a couple of platforms and creating targeted content to suit. Remember, you can use social media schedulers to help you create and plan out content in advance and you can see our blog on which to use here. In fact, we have a whole series of blogs to support you with social media which you can access by clicking here.
J. Rachel West
Social Media Manager
J. Rachel West is a passionate Marketer, Brand Invigorator, and Social Media Stylist. After launching her marketing, business, and event agency, JRW Consulting, LLC in January 2021, Rachel has been helping clients build strong and successful marketing strategies, revamp their branding and communications, increase sales, and teach clients how to find, speak, and engage with their audiences.