Listen up all you soon to be influencers, coaches, product based shops, and service industry businesses! Did you know that Instagram has over one billion active users each month? That means that each time you post, you have the potential to reach hundreds, thousands, millions, and billions of people. No pressure, right?
With all those posts, it can seem impossible to cut through the Instagram clutter and reach your audience. How do you know what to say? Should you post a graphic, selfie, video? There are so many ways to interact with your audience that it really can be overwhelming. But have no fear, we have also written a blog to help you create BOSS posts! Check out this blog on writing engaging social media posts.
Let’s get into seeing who the top accounts are and what we can learn from them!
10) Justin Bieber (@justinbieber) 216M followers
It’s no surprise that as one of the biggest pop stars, Justin Bieber would have an account with millions of followers. Justin likes to post pictures that are filled with friends and loved ones, but he also likes to share a funnier side of his life. It’s common for him to post cartoons and sketches, adding a spark of color to his profile.
Looking over his profile, we can learn that he feels comfortable showing his true, authentic self. Whether it’s posting about hockey, snacks, or having fun, he does it in a manner that sticks to his brand image.
9) Beyonce (@beyonce) 232M followers
Queen Bey comes in at number nine on the list of top Instagram accounts. She uses her profile as more of a business account rather than a personal account. Her family has stated multiple times that they like to keep things private, so this action follows this notion. She doesn’t post regularly, but her photos are grouped in threes.
We can learn from her profile that it is okay if you can’t post consistently. If you have a loyal following, they will continue to support you no matter if you show up a day or month later.
8) Kim Kardashian West (@kimkardashian) 279M followers
We all love a good Kardashian. Kim’s page has a great mix of business, family, and success. She is a proud momma who isn’t afraid to show off her kids. Her page doesn’t have a set grid, but she clearly sticks to the themes mentioned before. She is happy to promote her brands. She wants you to see her walk the runway. Showing off her modeling shoots and photos is a must on her page.
Lessons to learn from Kim K are that you don’t have to always be organized. You don’t have to have a grid to mix your personal and business profiles. Combining the two may actually help you in the long run with personal and work connections.
7) Selena Gomez (@selenagomez) 290M followers
Next up on the list is Selena Gomez, globally known pop star. It is clear from her profile that she is big in activism and ensuring equal rights for all. She uses her platform to help give others a voice that may not be heard, like ending racism, and female right’s.
The big takeaway that we can learn from Selena’s profile is that when given the platform to speak, make sure you pass the mic to others. She is a true advocate for human rights while also showing off her latest selfie, tour dance, etc.
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6) Dwayne ‘The Rock’ Johnson (@therock) 290M followers
The Rock’s profile is big on promoting his tequila, workout routines, media moments, and other brands he is involved in. He posts diverse content that has a wide range of engagement rates. With few posts about his family, it is clear that his profile is aimed at being more business than anything.
The Rock is a great example of using a diverse mix of content when promoting a product, event, service, etc. He uses videos, graphics, and selfies to portray to his audience the action that he wants them to take, or to inform them of something.
5) Ariana Grande (@arianagrande) 290M followers
As the last musician on the list, Ariana Grande is undoubtedly one of the most well known and popular singers. She is also the second most followed woman on the platform. Her profile is filled with snippets of her living life with friends, pictures from her career, and even rare looks into her private life.
The thing that is most notable from Ariana’s profile is that she is true to her quirky self and isn’t afraid to post non-Instagram worthy posts. She is someone to look up to when thinking if something is good or not to post. Find comfort in the fact that someone with the most followers on Instagram is okay posting blurry pictures, landscape photos, and weird videos.
4) Lionel Messi (@leomessi) 301M followers
Moving on to our first football / soccer player, Leo Messi. His profile is a mix between family and business. He posts family pictures and compliments to his partner, while promoting his brand and football clubs. His profile is a mix of Spanish and English so that he can reach fans from all over the world.
We can learn from Messi that having the ability to reach various audiences by showing off multilingual skills. If you have the awesome ability to speak multiple languages, use that to your advantage and reach as many people as you can on the platform.
3) Kylie Jenner (@kyliejenner) 302M followers
Kylie Jenner is the most followed woman on Instagram and the first female to reach over 300M followers. Her profile is all about family and her many business ventures. She posts frequent pictures of her loved ones and isn’t afraid to post about her success.
I like to consider Kylie as being one of the first mega social media influencers. The growth she has had over her career, the success with her makeup brand, and her countless collaborations set her apart from any other influencer in today’s time.
There are tons of things we can learn from Kylie, like how to promote your brands, stay authentic with your audience, how to excel in co-branding opportunities, highlighting how to build affiliates with brands, and overall mastering the influencer post and #ad posts.
She is truly an Instagram icon.
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2) Cristiano Ronaldo (@cristiano) 390M followers
We’ve come to the number one most followed human on Instagram, a football / soccer player, Cristiano Ronaldo. Not only is he one of the best players of the game, but he is also the most followed on social media. His profile highlights his family and how much he values spending time with them and loved ones. He also loves showing off his soccer skills on and off the field. He continues to generate followers on the platform and was the first person to reach 200 million followers.
Ways we can improve our feeds by looking over his, is knowing what you’re good at and sticking to it. He knows he is the best football player, so he sticks to that on his profile, while sticking to his brand image of being a family person.
1) Instagram, (@instagram) 461M followers
Finally, the number one profile on Instagram is… Instagram! It’s obvious that the profile is about creating the latest trends, finding the next big creator, and sharing trending Reels, content, and updates to the platform.
Following this account is a sure way to ensure that you’ll be alerted of the latest and greatest on Instagram.
So, what are the main things that we can learn from these profiles?
- Find what you’re good at and stick to it (don’t forget to evolve when need be).
- Feel free to throw organization out the window.
- Show your true and authentic self.
- Don’t feel obligated to only post business topics. People want to get to know you too.
- Diverse content still plays a role on the platform.
- Loyal followers will stick around no matter if you’re consistent or not.
- Show your weird side, you might get new, fun engagement.
What else do you think we can learn from these accounts? We want to hear from you! If you’re interested in learning more about social media, visit us at www.womeninbusiness.club to see our blogs and free resources for you to download.
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J. Rachel West
Social Media Manager
J. Rachel West is a passionate Marketer, Brand Invigorator, and Social Media Stylist. After launching her marketing, business, and event agency, JRW Consulting, LLC in January 2021, Rachel has been helping clients build strong and successful marketing strategies, revamp their branding and communications, increase sales, and teach clients how to find, speak, and engage with their audiences.