Ready to create engaging social media posts?
Brainstorming social media content can be a challenging task, especially when you are trying to engage with your audience. It can feel like you put so much effort into designing and creating a post only to have a few likes and on a good day, a comment or two. Maybe you are finding it difficult to position yourself and your content with your audience, or maybe you still haven’t found them on social media at all.
It can seem like a lost cause sometimes, but social media is an incredibly powerful tool. Once you have mastered it you are bound to become a BOSS with developing engaging content for your audience.
Here are 6 tips to help you on that journey with a few content ideas at the end!
1) Be on the Right Platform
The first important part of building engaging social media content is to remember who you are talking to on your platforms. Maybe your ideal client isn’t on TikTok, but they are on Instagram. Maybe they only use Facebook for work, but prefer Clubhouse in their free time. Being on the right social media platform means that your target audience will see your message.
Not only will being on the right platform help you reach your audience, but it will also help you create engaging content.
2) Ask Questions
Asking questions is one of the most underrated aspects of a solid social media strategy. When in doubt, ask your ideal client what kind of content they want to see from you. This will truly help you build content that they actually want to see. You can rest easy at night knowing that what you are designing and spending time on will have a result.
Remember, that asking questions is also a great way to build relationships with your audience. Learn more about them at every chance, and even questions that might not seem like you are collecting data will help you in the long run. Engaging social media strategies mean being strategic at each and every touchpoint.
Know when to ask your audience for help and when you need to be providing them with key insights into a topic they are interested in.
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3) Engage Back!
Let your audience know you are listening. Even if you simply like, laugh, or love a comment it will show them that you are there. Ideally though, you want to comment back and try to start a conversation. Show them that you are a real human and not a bot, and build trust and authority with your audience.
Don’t forget to like and follow back accounts and pages. Another great way to stay engaging is to like and comment on your audiences’ posts as well. The more you show up in their timeline, on their feed, in their story, the more likely they will be to think of you first when a need arises.
4) Have a Clear Call to Action
Posting on social media isn’t just about posting (but keep in mind consistency is key). You want to have a clear call to action so that your audience knows what to do after reading your post. Having a clear call to action can make or break an engaging social media post.
Having too many will leave the reader confused, or less likely to complete an action. Not having a call to action, means that the post doesn’t have a full meaning and isn’t part of the bigger story.
A few examples of call to actions include;
– Save this post for later,
– Tag someone who should see this,
– Share this with your team,
– Click on the link,
– Visit our Website,
– Comment Below.
Here is a great blog on Call to Actions and how to best use them.
5) Diversify Your Content
Having a diverse range of content will keep your audience engaged because it isn’t the same graphic, quote, or video each and every time you post. Show people different sides of your business and utilize all types of content.
It can be scary, but posting videos or pictures of yourself work great on platforms like Instagram and TikTok. LinkedIn is a great platform for you to post articles, your expertise knowledge to, and start conversations around your business and industry.
Stay on top of the latest trends!
6) Keep it Targeted
It is to learn something? Do they relax when viewing your content? Maybe they feel empowered when they read your words. Are you entertaining them with your cooking skills? Are you reminding them how important they are?
Think about the value you are giving to your audience and make sure to stick to it. No matter how quickly your social media grows, remember that at your core you want to engage with your audience and make sure that they get value from you.
BONUS CONTENT IDEAS
Remember, all ideas are good ideas- it’s just that some might need more brainstorming than others. Happy Content Creating!
- Post user generated content- having community made content will help you become more relatable with your audience and build trust and authority
- Blog posts- think of all the facets of your business and how you want to help clients. Then put those into nice blogs that can easily be shared.
- Audience Member Spotlight
- Show behind the scenes aspects of your business
- Create tips and tricks videos for TikToks and Reels
- How To and Do It Yourself Videos
- Product Shots- Show off your new product line or what you have to offer
- Don’t forget about holidays
- Live videos
- Guest Takeovers- have a special guest takeover your page for a day
- Mentions in the news or press
- Fun facts or quotes
Provide them with helpful tips and tricks. Consider writing engaging social media posts that focus on HOW to do something. How do you create social media posts? How do they download your content? How can they get free access to your training? Streamline this process and you are guaranteed to have more engagement with your social media!
J. Rachel West
Marketing Executive | Women Thrive Media
Rachel West is a marketing & branding devotee who loves empowering women in business. She is a “she-boss” running her own marketing agency, JRW Consulting LLC. When she's not at her desk you can find her traveling the world.