Love it or Hate it – Social media is here to stay and as a business owner, you just can’t ignore it. Social media changes all the time, from algorithms to functions, features and how it is used. It can be overwhelming, to say the least! 

You may not know it all, but what you do need to know is that your audience, clients and customers are probably spending at least an hour a day surfing social media platforms.

They spend their time browsing and most often evaluate products and services using one of the few top Social media platforms, such as Facebook, Instagram, Twitter or Pinterest. Technically Pinterest is a search engine, much like YouTube, but never the less, it is used to find items of inspiration, products and services. 

Since starting the Women In Business Community in 2017, social media has formed a huge part of our strategy for marketing, remaining visible and growing our amazing community of women. It has taught us many valuable lessons, some of which we want to share with you in this blog post. 

Here are our top 4 tips for social media success:

1.Build Awareness and Attract Your Audience

If you want to grow your following and have eyes on your posts it starts with knowing who your ideal customers are, and what catches their eye on social media?  What will make them stop scrolling and take notice of your posts? With over 95 million posts on Instagram every day, you must stand out in order to capture attention. 

So many businesses lose patience in building awareness or want to see instant results from social media or marketing, without realising that marketing is a long game. When it comes to marketing, there is a decision-making process that takes place within your potential customer’s mind. 

First, they become aware of you, they may become your follower and engage with your post because it caught their attention or resonated with them in some way. Then they may carry on following you and get to you know you and your business through the content you share. If you do your job properly, you would build the ‘Know, Like and Trust’ factor with your audience.

2. Give reasons for your audience to fall in love with you!

Attracting your audience is just the first part of your strategy. You also need to make them like or love you! Yes, people buy from people or brands they love, like and trust. So it is in your hands to build that connection with your audience, by serving them with the right content to achieve that.

3. Let them evaluate you

The next stage of the buying process is an evaluation process where your prospect is starting to connect with your posts and evaluate if they want to do business with you. At this stage, it is about building a more solid ground of trust, crushing objections and showing your product or service in the best light. Chances are that your prospect is also evaluating other similar products or services. The question is, why should they choose you?

4. Make an offer

It may sound obvious but many people forget to make an offer or post about our products or services on social media. On the other hand, if you think you can only share sales and offers and it will lead you to lots of sales, you are definitely wrong!  Your content needs to be a mixture of different types of posts, not just a selling platform. 

Audiences online are becoming savvier when it comes to making purchase decisions, so it is not just about making an offer, it is also how you position your offer and how it is presented to your potential buyer. 

Want to learn more about attracting your ideal customers and transitioning them into buyers? Check out our upcoming Social Media Mastery training where we will be delivering virtual training videos this August. 

You will learn all about attracting your ideal clients and nurturing them to create the ‘know, like and trust’ factor. We will talk about promotions, monetisation and how to effectively move your prospect from the awareness to buying stage.  

Starting 6th of August – live training sessions take places virtually every Tuesday at 4 pm BST. Can’t catch it live? No worries, the replay will be available at any time for the members in their member’s dashboard. 

Members get free access to this training. Not a member? No worries, you can purchase access via the link here. 

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