2. Doing it all alone – When rebranding your business you need an outsider’s perspective. The truth is, you have a skewed perspective of your brand. Most often we are too close to our own businesses, therefore can not see things objectively. That’s why it is always beneficial to get outside input whenever making any substantial changes to your brand. You may even want to have your existing customers or community to be involved in the process.
3. Not doing research – Don’t choose something just because you feel like it or because you like it. You have to think about what your ideal clients like, want, and need from you. Do some research, then do some more, until you have a really clear understanding of where you’re at and where you need to go as a company.
4. Don’t be cheap – There are a lot of websites that promise to design an amazing logo for pennies. Sounds great right? The problem is that often, the logo they design isn’t original at all. A lot of them have been ripped off from other companies, but you would have no way of knowing that if you haven’t seen the other company.
5. Don’t jump into the visual aspect without doing research. –Before you start on the design phase, you need to have a super clear understanding of what your brand stands for, what your brand voice is, who you’re marketing to, what message you want to send out, what action you want people to take, etc.
There really is so much that goes into branding, or rebranding, your company and, as you can see, it’s so much more than just a logo or your brand colours. It’s important that you don’t rush into this process and really think about why you want to re-brand. Take all of the above into consideration and you are sure to create a killer brand that your audience and clients will LOVE!