Instagram #Trends – What’s Hot and What’s Not in 2019?
We love Instagram, in fact we love it so much that we spend most of our time engaging with our audience using Insgtram. Not only do we share public posts, stories and do regular lives, we also share private content with our Members by having them in our close people list using the new IG feature.
So let’s chat about the new IG trends that we see coming up this year. There has been a lot of hoohaa about the Instagram algorithm changing earlier this year and engagement dropping dramatically. Whilst this is true and we have first hand experienced this sudden (HUGE) drop in engagement, it is important to stay consistent and carry on despite these changes.
Just because Instagram made changes, it doesn’t mean your audience are no longer there, it just means you need to figure out better ways of making your posts more visible.
So let’s talk a little bit about how you can use instagram in new ways that will create more engagement and build your connection back up with your audience.
Engagement is Everything
First of all, it doesn’t matter if you have 100 followers or 10,000, engagement is everything. The way the algorithm works, is it shows your content to people who most likely want to see your posts first. This means people who have previously engaged with your content, who liked or commented on your posts or have recently followed you. This is your opportunity to capitalise on encouraging engagement so no matter how small your following is, the more engaging your audience are while you are small, the more people are likely to see your posts as you grow. Loyalty is everything.
You want to avoid having a non-engaged audience or ghost followers, the more of those you have the less visibility your posts will have to people who do want to see your posts, so try and attract audience who will genuinely engage with your content. That means, don’t take part in follow loops or use ways to boost your followers in an un-authentic way, it will only cost you in the long run.
“IGTV is going to get
even bigger in
the coming year.”
Boost your stories engagement – by posting when your audience is most active – this will increase your views and engagement via stories. People love to binge on stories, so make sure you give them enough interesting content to stick around or to even visit your feed. How do you know when your audience is most engaged? Check out your analytics section.
Want to get even more consistent with your stories? Why not schedule them with apps like Planoly or Later.
Whilst we are talking about stories – the current trend is using Stories creative features that allows you to draw, change colours, add animated stickers and do other fun and engaging things on your stories. It creates a fun factor and livens up your stories, pausing people from skipping to the next story or exiting your stories all together.
Videos and Lives
Are you a fan of doing videos or lives? Then you are in for a treat – IGTV is going to get even bigger in the coming year.
A lot of this has to do with improvements Instagram made to the video-sharing tool — for example, letting users cross-promote their IGTV videos on their Instagram feeds (making IGTV videos more accessible) and, more recently, letting users share landscape (or portrait) videos!
This second update came as a pretty big surprise – up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018.
Unfortunately, this is also what made IGTV difficult to use for creators and social media managers. Vertical videos are more time-consuming to create and edit and they aren’t as easily repurposed to other channels.
But now that IGTV supports both vertical and horizontal video, we’re seeing a ton of brands and influencers jump on the new format and try their hand at long-form content!
We’re even seeing influencer partnerships develop on IGTV! For example, flip-flop brand @havaianas recently partnered with @wearetwinset to create a series of branded travel videos on IGTV.
Instagram Feeds Are Getting Way More Designed
Brands, influencers, and regular Instagram users are all getting super creative with their feeds in 2019, incorporating everything from Instagram overlay stickers to beautifully designed Instagram collages.
That means that you will want to ramp up your creative and design skills using some clever tools and apps to help you achieve that.
Colours are becoming trendy – colours and filters has always been pro-instagrammers ‘go-to’ signature. But who says you can’t do that too? With so many editing tools available today, your instagram can look as pretty and awesome as your favourite influencer and attract new audience members in your sleep. Because let’s face it, Instagram users love a good design, colour coded feed and filters that gives photos that dreamy ‘with my pink sunglasses’ look.
Are you a brand that sells products? Now you must explore this new feature to add your products into your posts and stories. Simply connect your Instagram account to your Facebook business account, and follow the steps shown in your instagram and within a few days time, you will be able to make your posts and even stories shoppable. This is game changing for a platform that can not add clickable links in captions.
But it doesn’t stop there! Instagram has implemented a new “Shopping” channel on the Explore page to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like.
And they’re also in the process of rolling out a new “checkout” feature that will let you buy products without ever leaving the Instagram app!
Now that’s a change worth raving about!
Posting More “Authentic” Content on Instagram is the last and probably the most important trend that is current right now.
Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019!
While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories.
Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019!
With so many features, post types, tools, designs, styles, and more, it can be difficult to know what’s currently “popular” on Instagram.
In fact, sharing content that isn’t particularly good quality or beautiful but has some authentic quality can actually enhance your feed.
Plus, according to Later’s social media manager, Melanie Brittner, these posts can often outperform high-quality photography!
This isn’t to say that curated feeds are no longer “in.” Building a cohesive aesthetic is still one of the best ways to get more followers and grow your account.
As more and more people turn to Instagram (instead of Google) to search for their favorite brands, your Instagram profile is becoming just as important as your website’s homepage.
So just because you’re sharing “authentic” content on Instagram doesn’t mean you have to step away from your Instagram look!
A lot of this comes down to the connection you have with your followers. Instagram audiences value honesty and authenticity way more than a glossy cover shoot. And displaying these qualities can help you foster a deeper, more trusting connection.
In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business!
Women In Business Founder
Raimonda Jankunaite is an inspiring public speaker on entrepreneurship, women in business and technology and crowdfunding. She is a founder of the online learning platform Crowd Velocity and women online community Women In Business