Are you looking to become a public speaker?
Have you heard of the newest kid on the block, the Clubhouse? All new voice-only social media platform that has no option for messages or direct interactions with others other than voice in hosted live rooms and option to follow each other?
You may be wondering, how do I make this new platform work for me and my business?
Everyone is wondering how to leverage our time on Clubhouse to generate new leads, prospects and business opportunities, whilst combining Clubhouse app with other social media platforms. Because let’s face it – Clubhouse has become ADDICTIVE! 🙂
So, currently you can connect your Clubhouse profile to only two social media profiles, Twitter and Instagram. This means, whenever someone connects with you and wants to learn more about you, validate who you are, or jump into your DM they would naturally go on to your Instagram Profile to do so.
So how do you combine the power of Instagram and Clubhouse together?
1. Optimise your Clubhouse profile
You are probably sick of hearing this – but your Profile Bio is the single most powerful tool you can have to promote yourself and make a good impression.
This is where you need to spend some time adding the information that people need to know about you in order to understand, – who you are, what you have achieved, who you serve and how you can help them. If you haven’t already go ahead and check out this blog post – ‘How to Build Authority Using the Clubhouse App‘, to learn how to optimise your Clubhouse Profile.
2. Connect your Social Media profiles on Clubhouse
You have only two options, Twitter and Instagram. I know that few people have struggled to connect one or the other of their social media profiles, but keep trying until it works.
Linking the profiles together you making it easy and seamless for your new prospects to go over and follow you on other platforms and click on your links.
If it does not work, make sure you write your social media handle or website address in your Bio and let people know.
3. Optimise your Social Media profiles
So you made a good first impression on Clubhouse, now what? People want to validate you, that means looking into your Instagram profile and matching your voice with your pictures and your brand persona.
Make sure all of your social media profiles has the same headshot photo, so people can easily identify it is you. Your bio has similar information within them, so your brand persona matches.
Include your website link for people to follow up with you or be able to opt in for your free gift, enter your facebook group or otherwise take action.
Learn more about making meaningful connections on Social Media by reading ‘Social Media Marketing Ideas‘ blog.
4. Make a meaningful connections
When you connect with people outside Clubhouse, make sure you continue making the connection meaningful and valuable for both. People tend to have a very short attention span, and if they use Clubhouse daily, their attention is on to another conversation.
When starting conversations with people, give them a compliment, tell them you met them on Clubhouse and get to the point of how you can help them or what you would like them to help you with.
Remind them of the conversation you had, to continue building rapport and to remind them just in case your message gets stuck in their requests folder and they happen to miss it for a day or two.
Looking to master your social media skills? Check out the Women in Business Member’s Club.
5. Post relevant Social Media content
If you are using clubhouse to prospect, continue to share content consistently on Instagram and Twitter, to stay top-of-mind for your prospective clients or customers.
Whenever someone connects with you, your posts will automatically come to the top of their feed, so being consistent will ensure that you are visible to them right away and will continue to build your authority, strengthen your relationship and reinforce their beliefs of you.
Lacking Social Media ideas – go ahead and read this blog post – ‘10 Ideas for Quick and Easy Content Creation‘.
6. Engage and Network on Clubhouse
Clubhouse is a place where real and authentic connections happen, so once you have connected with someone, continue to nurture that relationship. Hop into the rooms they are hosting, raise your hand to speak. Ask questions, and continue conversations that you perhaps left off last time.
Add value and invite others to join the rooms they are in. This will strengthen your relations and build your and their visibility. So anytime this person hosts a room they will want you part of it, and invite you to join as a speaker or moderator. Helping you raise your profile and authority.
7. Use Clubhouse to Collaborate with others
If you have connected with someone who you feel aligned with and want to collaborate, arrange a time to host a room together. Schedule a room and add people who you have invited to participate. Collaborations are by far the most powerful ways to grow and leverage together. When you collaborate with others on Clubhouse, you all share your audiences, leverage authority and build your brand by power of association.
There are so many amazing, talented and accomplished people on Clubhouse that you will never run out of options to find people who you feel connected and aligned with.
8. Tag and follow people on Clubhouse and Social Media
Whenever you find speakers or moderators offering insane value in different rooms, don’t forget to follow them, and give them props on Social Media. My favourite way to show my appreciation is to share their quotes on twitter and tag them (that usually gets re-shared to their audience) or screenshot the Clubhouse room and tag all the speakers and moderators.
This shows your appreciation and gets speakers to notice you as someone proactive and supportive of their work. It goes a long way in business when you show your support and offer what you can, while the speakers dedicate their precious time and knowledge to share freely in Clubhouse rooms that could sometimes cost thousands in real life if you had to pay for a mastermind with them.
Last Thoughts
Clubhouse is a powerful social media tool that can be used by anyone. It is currently in beta mode, that means, the sooner you start and learn how to use it effectively for your business, the more leverage you will have when others join the Clubhouse craze.
But, remember, use it wisely. Don’t be pushy or sales’ey, as people on Clubhouse are savvi entrepreneurs. Be someone who gives freely and shares value. Be someone who makes genuine connections and always follows through.
This will help you strengthen your personal and business brand, create positive reputation and attract an audience who love and appreciate you. They will end up spending time and money with you.
Raimonda Jankunaite
Entrepreneur, Mentor & Founder at Women in Business Club
Raimonda is a serial Entrepreneur, Business Coach, International Speaker and Business Funding Expert. She is the founder of the Women In Business international community and events.
Raimonda launched her 1st business at the age of 21 and has since pursued her entrepreneurial passion, by starting and launching more businesses as well as supporting others to do the same.
Over the last 10 years in business, Raimonda has learned the power of mentorship and encouragement, therefore is now passionate about helping other entrepreneurs achieve success and make a positive impact on this world.
