How to gain more followers online in 5 easy steps!

How to gain more followers online?

Social media is an amazing platform where online communities can share content and interact with each other. If you have a business, it can be an incredible and cost-effective digital marketing strategy to help you reach your ideal client, gain more visibility and get more followers online.

Wonder how to gain more followers online? Using social media for business however is a different thing to sharing pictures of your kids and your dog with your friends and family. To be more visible online and to reach the right people, you need to be much more strategic in your use. It can be tempting to just rush in and start posting here, there, and everywhere, however, a clear strategy will help you achieve success and get more followers much quicker. Below we share our top five tips on how to create a strategy that will help you organically gain more followers online and help you create a warm and engaged audience of super fans!

1. Pick 1-2 platforms. 

It will be much more beneficial to focus your attention on 1-2 platforms where you can have a regular presence rather than spreading yourself too thinly. Know where your ideal clients spend their time and consider starting there!.

Want to know more about each of the social media platforms and how to gain more followers online? Check out our blog Social Media Secrets. 

2. Create engaging, high-quality content.

This is the best way to gain more followers online. Create content that is valuable, inspirational and interesting to your audience. That way you will gain authentic and genuine followers. An interactive following of 100 is better than a silent audience of 5000.

What type of content should I post?

• One of the keys to gaining consistent new followers online is to post consistent content. 
• Always be yourself! Creating genuine and authentic content that portrays your real personality will help you build the all-important know, like and trust factor.
• Use video! This is a great way to reach new audiences and is super popular.
• Stay on brand and consider how your posts look in your feed. Are they giving a consistent message and helping with brand recognition?

3. Encourage engagement.

Engagement on your social media posts is one of the keys to getting more followers online. When people engage with your posts in the forms of comments, likes, shares and saves this helps the platform to decide what is and isn’t seen by your audience. The more engagement a post gets, the further its visibility and reach. 

Some of the best ways to encourage engagement on your posts are:

• Asking questions
• Polls and quizzes
• Telling your story
• Adding value and educating
• Contests and giveaways

4. Make a plan.

Having a social media plan is the best way to ensure consistency and help you feel more organised when it comes to posting your content. This will give you a structure to work towards and help you create and share a variety of posts and types of content with your audience. You can then use analytics to see what is and isn’t engaging with your audience and where and when you are getting the most followers.  You can use these trends to help influence your future content creation.

To help you analyse your content’s performance and to see what is and isn’t working with your social media strategy, you could consider using a scheduler. This not only helps you plan your content in advance, but can provide additional insight and data. We love using Planoly for our Instagram scheduling.

You can check out our blog all about using social media schedulers to support you here.

5. Forget about the numbers!

Remember, it isn’t all about the numbers when you are growing your visibility and authority online. It easy to get caught up with the number of followers you have and focus on that follower count creeping up but don’t let that become more important than the quality of the content you are sharing with your audience.

Sure, celebrate the milestones, but don’t forget the BEST way to grow your following online is to create high quality, consistent content with your audience. Look after the followers you have, get to know them and you’ll find that you soon start building an engaged warm audience to support your business goals. 

Want to learn more about how to make the most out of your social media for business? Check out our blog ‘Love it or hate it, social media is here to stay.