Imagine this: You’re sitting in a crowded coffee shop, sipping your favorite brew, when suddenly an advertisement catches your eye. It’s not just any ad—it’s clever, captivating, and it instantly grabs your attention. You find yourself drawn to the...
Let’s talk about digital marketing! With many consumers relying on the internet to make more informed purchasing decisions, business leaders must build firm connections with their audiences through digital marketing. But one of the biggest challenges to digital...
Creating email marketing campaigns can be a difficult challenge, especially when you are unsure of the structure of email campaigns let alone how to go about writing them. There are many different tips and tricks you can Google, and I found this article to be...
Raise your hand if you’ve received a really bad sales email in your inbox. I’m sure all of you are raising your hand right now. Raise your hand if you’ve received back to back emails from a company that you actually enjoyed reading. This one might have less hands, but...
Understand the 3 Pillars of SEO Fair Warning- This one gets technical! As a business owner or someone who has worked with digital marketing, I’m sure by now you have heard the term SEO. But what exactly is SEO and why does it matter to you and your business? In this...
Let’s break down successful social media posts! Look, I understand. Writing social media posts can be time consuming, tiring, and sometimes dull if you aren’t sure what to write about. I have spent hours brainstorming content for clients being unsure of...
Women in Business Networking – our Top 5 Tips for Success Online or Offline I remember in my early 20’s I stepped into a room of a professional networking organisation filled with people, mainly men at least twice or three times my age. I came to this...
Nowadays we all know the value and power of using social media platforms to create an online presence. Most brands are on social media and it is a great way to quickly reach a wide audience with targeted communications. But how do these brands pick which social media...
Why do you need to know when is the best time to post on instagram? Most social media platforms work based on algorithms, that means the more engagement you post gets the more visible it will be to the rest of your audience. On average only 1-10% of your audience will...
Throughout history, people have always been at the very least storytellers. The Egyptians used hieroglyphics, Native Americans paint and dance their stories, and I’d dare to say that in each family there is one person who tells stories from “back in the day”. The one...
What is the Buyer’s Journey? The Buyer’s Journey can be described as, “the process buyers go through to become aware of, evaluate and purchase a new product or service.” Take buying a new laptop for example. If you were in the market for a new device you wouldn’t...
Rebranding a business can be a costly and time consuming process, so what do you need to consider before rebranding your business? Firstly, branding is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both...
“Branding is not just your logo, colors, fonts or website. It’s your customers’ gut feeling about your business.” – Adored Designs ▶️ How many times have you struggled with knowing how to build trust with your audience? ▶️ You know you want to be seen as an...
If you are just starting out in business and you haven’t found a name yet, don’t worry! Deciding to how name your business is an important step so take your time and get it right. If you’ve already named your business and found that it’s just not working for you, it...
How to gain more followers online? Social media is an amazing platform where online communities can share content and interact with each other. If you have a business, it can be an incredible and cost-effective digital marketing strategy to help you reach your ideal...
Why does your business need brand guidelines? You may have been in a woman in business for a while or you may just be starting out, no matter where you are in your business, brand guidelines are one of the key documents you will use over and over again in your...
.Promote your book online So you’ve published your book, poured all your expertise and wisdom into it and are ready to get the clients rolling in from all over world! Wait…. the publishing of the book is just the beginning. Now the journey has just begun. How...
Successful Business Strategy: How To Build One? Read below the United Nations Sustainable Development Goals: The Foundation to a Sustainable Economy – as adopted by Women in Business Club as of 6th of July 2020. In a world that idolizes innovation and new...
Looking for online business opportunities for women? During these trying times, diversifying your income sources is very important. In fact, even if you were among the lucky ones whose livelihoods were mainly unaffected by the pandemic, it is still a good idea to...
Successful business mindset: Ladies, brace yourself. I have some tough feedback for you, but I need you to know that I am sharing this with you out of love. You see, I want you to reach your highest potential… and on top of that, I know you can. There is this one...
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