How to create an Epic Brand that stands out
You want to be different and stand out from the crowd, but how? You know that there are million other people who do what you do, so you wonder why should people choose you?
You know you are amazing at what you do, you have the expereince and skills, but yet, you have no idea what makes you different.
Time to create a BRAND THAT STANDS OUT!
If you are just starting out in business or have been in business for some time, it is time to position your personal and business brand that stands out from all the noise online, so you can be uniquely different and attract clients who are totally aligned to who you are.
Are you ready to find out how?
What’s Your Purpose?
Every successful brand has a powerful purpose behind it.
And so should you.
It’s what you wake up every day loving to do for other people (and the world) through your product or service.
Here are four main questions you can answer to establish your brand purpose:
- Why do you exist?
- What differentiates you?
- What problem do you solve?
- Why should people care?
Why is Branding so important for your business?
Are you ready to leave a lasting impression on your prospect and clients? Do you want people knocking on your door to do business with you? Time to find out what Epic Branding can do for your business.
Why do you need a brand?
Branding not only can leave a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
What is a brand identity?
Brand Identity is the way you convey your business to the public using visuals, messaging, and experience.
Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable. This includes your logo, colors and fonts, website design, content, advertising, print or packaging, and more.
Why branding is more than just a logo?
Branding is not just your logo, colors, or visuals – it is the overall customer experience that your customers associate with your brand. It is also the stories that you share that become the silent messenger of your business. Stories are powerful and can become the driving force behind your brand.
Why do you need a brand strategy first?
Brand Strategy is a map of how you are different, trustworthy, memorable and likable by your ideal customer. It should convey your purpose, promises, and how you solve problems for people.
You can think of brand strategy as the blueprint for how you want the world to see your business.
Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook because they jump right into the design and marketing.
How to write a compelling brand story?
A compelling brand story conveys a brand’s history, purpose, and values in a narrative that resonates with customers and creates an emotional connection. For start-ups, writing a simple and effective brand story can be as easy as conveying the Founder’s story. Being authentic, relatable, and emotional will help you create a compelling and genuine brand story.
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