Setting Standards and Rules
Your brand guidelines are a set of rules on how to use your brand’s visual elements. These rules will include when to use a logo versus a wordmark, how to space the logo, and the hierarchy of color and typography.
You probably know your brand’s identity inside and out, but new team members may not. Brand guidelines are a valuable tool for your employees to keep your brand cohesive and make outsourcing tasks easier.
Keeping your brand consistent allows it to be more immediately recognizable within your industry and with your target audience. Brand guidelines are an important part of a successful business strategy.
Building a recognizable brand can take a lot of time, but your brand can quickly be distinguishable by adhering to your brand guidelines. Take a look at Google’s brand guidelines.
What brands can you think of that are instantly recognisable just by their logo, their font or colour combination? Remember, when building a memorable brand, consistency is everything!
When a brand’s identity is cohesive, it increases the brand’s perceived value. Consistency allows your brand to appear more professional and reliable. By implementing brand guidelines, you make it easier to maintain the quality and integrity of your brand’s image.
So why not take the time to sit down and create your own brand guidelines? Doing so may help you to really think about your brand in terms of what it represents and the brand identify you want to create. Who are your ideal audience and what kind of brands appeal to them?
To help you get started you can access some amazing Brand Guidelines Presentation Templates for free on Canva by clicking here.
This blog was written by our Marketing and Team Coordinator at Women in Business Club, Rachel West.