Picture it, your business is growing, you have client meetings daily, and your family vacations are coming up fast. You seem to be running in circles, especially when it comes to things like your social media strategy. You’re spending hours creating, writing, and posting your content, but you are running thin and things are slipping. Designing that graphic is the last thing you want to be doing right now, especially because you have no idea what you are going to say once it is designed.
You’re at the end of your rope with social media, but you know how important it is to have.
So, how do you develop a BOSS social media strategy that saves you time, effort, and will enhance your brand overall?
Introducing… Social Media Automation!
Social Media Automation is the process of utilizing various tools to help you build, create, and maintain your social media presence. It can help you with content creation, scheduling, and can even converse with your audience on your behalf.
Here are 4 tools for a BOSS Social Media Automation Strategy
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Chatbots are an amazing way to interact with customers online 24/7 without you needing to be involved, that’s the automation part. Many brands will use chatbots on social media platforms as a way to answer questions, offer information, provide customer service and so on. Facebook has an incredibly easy to manage chatbot where you can offer people who open your chat box various questions. Once they click on these boxes, they will be given the answer. These chatbots are easy to manage in the Facebook Business Suite area.
Chatbots are truly a game changer for your BOSS social media automation strategy, because they will provide customers with faster customer service, you will be constantly available to customers, and you will have the ability to customize customer experiences.
2) Content Scheduling
Automating your content scheduling will honestly change your life forever. Most people say that they struggle the most with a solid social media strategy because they don’t have the time for it. By scheduling out your content, you will take the stress out of whether or not you will have social media content published.
Some of the most popular content scheduling sites are SocialBee, Hootsuite, and Later. These softwares will schedule your content and publish it on your behalf so you don’t need to worry about it. You can schedule a full year’s content at once if you wanted to! By scheduling out your content, you are cutting down on the pressures of posting in real time.
These all have pros and cons, so analyze your business needs and stick with the plan that best suits you. But truly the sky’s the limit with these tools.
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3) Content Curation
First off, let’s talk about what content curation is. Content curation in social media is re-sharing content that would be of interest for your followers. This provides extra value to your followers and will also highlight your industry.
Content curation are things like- retweeting a mention, sharing industry news, sharing user generated content, etc. By having content curation as part of your social media automation strategy, you are going to save time, diversify your content, stay relevant with trending re-shares, and help your followers stay up to date on news and noteworthy topics they would want to know about.
Staying on top of your social media analytics will help your business make data driven decisions when it comes to the success of various social media campaigns, which means it will help with your social media ROI. Social media ROI represents the return on investment from your social media strategy. This is a measurement of all your social media activities that create value, divided by the investment you made to make that strategy possible.
By having an automated social media analytics tool, your business is going to stay on track with understanding what works and what doesn’t on social media. Again, there are many tools that can help you measure and enhance your social media performance.
3) Competitors in the Market
Believe it or not, but knowing what your competitors are saying and promoting can help you build strategies of your own. For example, if you’re in the makeup industry and your business sells foundation, like three other companies, you can research how they are positioning themselves in the market, i.e. are they saying they are going to help you be beautiful, connect with your inner goddess, cover up unwanted marks, etc. If their message is all the same, use this to your advantage and change up your message.
Many of us can sometimes fear our competitors, but it’s time to change our thinking from a negative one to an opportunistic one. Use their weaknesses to your advantage and learn from their strengths.
Remember, humans still like communicating with other humans, so make sure that you still engage with your audience on a personal level and write your automations like you would want to be spoken to. Success with automation doesn’t happen overnight. You will have to tweak and perfect your strategy just like everything else you do in life. But, this is guaranteed to make your life a little less stressful and a little more focused on the things you want to be doing, rather than on the things you need to be doing.
For more information on how to create a social media strategy, read this blog on how to conduct market research to stand out from the crowd!
J. Rachel West
Marketing Executive | Women Thrive Media
Rachel West is a marketing & branding devotee who loves empowering women in business. She is a “she-boss” running her own marketing agency, JRW Consulting LLC. When she's not at her desk you can find her traveling the world.