Let’s talk about digital marketing!
With many consumers relying on the internet to make more informed purchasing decisions, business leaders must build firm connections with their audiences through digital marketing. But one of the biggest challenges to digital marketers today is setting themselves apart when users are oversaturated with digital marketing ads.
This is especially true for women in business who are traditionally disadvantaged in entrepreneurship. Female entrepreneurs are often challenged with accessing funding, being respected as business leaders, and finding a support system. You can overcome these obstacles by using digital marketing to build trust, credibility, and reach. Here are a few tips that can help you do just that.
Leverage Social Media
With 4.74 billion social media users worldwide as of October 2022, putting yourself on social media is a non-negotiable. Social media allows you to use targeted ads and geolocation strategies, which connects brands with users based on their traits, interests, preferences, and location. This helps your online platforms easily find your intended audience.
You also have complete control over how you curate your image, so you can determine how to engage with potential and existing customers. This means that you can be loud about your advocacies, be as approachable as you want, and put forth an aesthetic that fits your brand.
With social media being such an interactive platform, it’s much easier to respond to questions and feedback so that you’re more present for your customers. Finally, ensure that you use the power of thank you, acknowledging the sources of the knowledge you share.
This helps you foster trust, strengthen your network relationships, and invite others to chime into conversations. Women benefit significantly from support systems, so leveraging social media in this way can help you immensely.
Become a Confident Speaker!
We'll be talking about some of the ways you can overcome the fear of public speaking in this workbook, but one of the main things you need to ask yourself is:
What kind of speaker are you?
Once you understand this about yourself, you will feel much more confident to take to the stage to express your message.
Create a Great UX
One of the best indicators that signal reliability and quality to your customers is having an accessible user experience (UX). A good UX does justice to every excellent digital marketing idea you may have. It packages your message in a way that isn’t cluttered, confusing, or frustrating. An organised UX arranges the visual and textual elements in the way you want users to receive and process them. By knowing what to highlight in your banners or thumbnails, you can curate how your message is received.
When working on your UX and the message you want to get across, you need to understand your customer profile and what it is that they’re looking for. Women generally know what it means to need their time used wisely, and as such can come up with a design that is simple, convenient, and navigable.
If you’re not a designer, then recruit someone who is an expert in design principles that can make your website look distinct, professional, and digestible. Make sure as well that your website is optimised for mobile use, since many users spend time on their phones. Finally, ask for feedback from experts and customers alike to ensure that you are not overlooking critical flaws in your UX.
Think about how your user experience will create a better digital marketing strategy.
A business website is integral to your online visibility and brand identity. However, to be effective, you will need to utilise search engine optimisation (SEO) to maximise the quality and quantity of traffic to your website. You can do this by mastering the three pillars of SEO.
The first pillar is on-page SEO which entails having quality content within your website. This includes relevant keywords in your headings and URL, having a fast loading time for your pages, and having a good website reputation by linking to other websites and your own. The next pillar involves meeting the technical requirements of search engines.
Pay attention to your sitemap, URL structure, and minimal errors. Finally, satisfy the final pillar by maximising content marketing opportunities.
For example, you can access your network and ask them to post your content on their websites. This can get you backlinks that enhance your SEO. Getting backlinks from websites that share your views can also connect you with a broader audience. This can help endorse your brand and boost your credibility as a woman entrepreneur. This is another great way to enhance your digital marketing strategy.
Women succeeding in business can encourage other women to do the same. By knowing how to leverage marketing strategies for your company’s success, women can shine even in a competitive online space.
Entrepreneur, Mentor & Founder at Women in Business Club
Raimonda is a serial Entrepreneur, Business Coach, International Speaker and Business Funding Expert. She is the founder of the Women In Business international community and events.
Raimonda launched her 1st business at the age of 21 and has since pursued her entrepreneurial passion, by starting and launching more businesses as well as supporting others to do the same.
Over the last 10 years in business, Raimonda has learned the power of mentorship and encouragement, therefore is now passionate about helping other entrepreneurs achieve success and make a positive impact on this world.