6 Ways to Improve and Grow the Reach of Your Mom Blog

Mommy blogs first started to gain popularity in the early 2000s. They became especially popular with stay-at-home moms seeking relatable content about topics like family dynamics, recipes, business ideas, and fashion. And though vlogging, or video blogging, has now rapidly supplemented the written format of mom blog content, the numbers published by Hubspot show that majority of interested users still read blogs. In fact, 18 percent of those surveyed still read daily, and 29 percent read a blog 1 to 4 times a month.

In addition to providing moms with valuable content about parenting, raising kids, and other matters related to contemporary family life, mom blogs have also blossomed as business opportunities for enterprising “mompreneurs.” Many moms’ success stories are anchored on building reputable businesses through their blogs, for example by launching their own e-commerce product lines to engaged and loyal followers of the blog. 

As a mom blogger, perhaps it’s time to take your passion for blogging even more seriously and develop your personal brand so that it can reach more people. Your efforts to improve and grow the reach of your blog site can significantly affect your revenue and motivate you to keep producing high-quality content that people want to read. To that end, let’s explore some effective strategies to elevate your mom blog to new heights of visibility and engagement and to make it a viable digital storefront for future entrepreneurial ventures: 

1) Prioritize Posting High-Quality Content

First, no matter how pretty your website is, if it contains uninteresting content, your readers will leave faster than you can say “influencer.” Remember your very first goal as a mom blogger: to develop and release content that resonates with and is of value to your audience. 

You’ll still want to balance content and any promotions about your products or services with genuine insights and relatable stories about your life. Include visuals like images, infographics, and videos to make your blog posts more enticing to read, much like a magazine with photos breaking the text. 

2) Hire a Professional to Revamp Your Website

If you can afford it, and it makes sense to do so, hire a professional web designer to revitalize your blog website. While it may have been fine to use a ready-made web design template when starting out, if you’re monetizing your blog and officially establishing a branded line of products, an upgrade is a wise idea. 

Whether you’re hiring a freelance designer or a web design agency to rework your website for you, you’ll need to see their previous work to determine if their design approach aligns with your vision. And before even beginning to rebuild your website, work with your web designer to figure out the site plan or how your users will navigate through your site in light of its redesign. Your goal should be to ensure a smooth experience that will keep your blog relevant and make your readers come back for more.

3) Implement SEO Best Practices

How can your blog attract new visitors and potential customers? It definitely helps to be at the top of search engine results pages (SERPs) like that of Google. To achieve this, you should be able to implement search engine optimization (SEO) best practices on your blog site. 

One of the most important SEO principles is to determine the right keywords to use in your content. Exhaustive keyword research is needed to identify topics and phrases that are relevant to your niche. You’ll also want to know how to incorporate these strategically into your blog posts, meta tags, and headers.

Next, you’ll need to build high-quality backlinks through various strategies like guest posting and collaboration with more established mom blogs. You’ll also want to optimize featured snippets to further boost your blog’s visibility in search engine results. If these are tasks that you feel you’ll need additional assistance with, it’s worth it to invest in SEO services for your upcoming campaigns. 

4) Start a YouTube Channel

Also consider expanding your reach beyond the written word by starting a YouTube channel to complement your mom blog. Make sure your channel name relates to your blog website for seamless branding.

Video content offers a dynamic way to connect with your audience, whether you’re sharing parenting hacks, demonstrating DIY projects, or vlogging about your daily adventures. With its vast audience and even potential for virality, YouTube provides an excellent opportunity for you to reach new viewers and grow your mom blog’s following.

In addition to your long form video content, you might also want to edit videos in short form to post on YouTube Shorts, Facebook Reels, and Tiktok. With 96 percent of consumers preferring short videos, according to Influencer Marketing Hub, it’s the smart thing to do if your goal is to expand the reach of your blog website and your brand.

5) Utilize Social Media to the Fullest

A blog website is no longer enough to if you want to gain a strong following and truly earn off of your blog. Now’s the time to widen your reach and establish a trustworthy social media presence using different social media platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn.

Social media has the power to amplify your blog’s reach and direct interested social media followers to your main blog site. Tailor your content to each platform’s unique audience and features, engage with your followers by responding to comments and messages promptly, and make it a point to encourage them to visit your blog for an even richer experience. 

6) Optimize for Mobile

With an increasing number of users accessing content on their mobile devices, it’s no longer just an option to optimize your blog for mobile, but an essential task.  

Ensure that your website is fully responsive to mobile users, with a layout and design that adapts seamlessly to various screen sizes. In particular, pay attention to page loading speed, streamline your navigation, and incorporate mobile-friendly features into the blog site to provide a smooth and enjoyable browsing experience for your mobile audience.

This new growth stage of your mom blog requires dedication, creativity, and a willingness on your part to adapt to evolving trends and technologies to reach new generations of readers. And while this won’t happen overnight, it’s worth the hard work to show your audience just how much more your homegrown mom blog can do. 


J. Rachel West
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J. Rachel West

Marketing Executive | Women Thrive Media

Rachel West is a marketing & branding devotee who loves empowering women in business. She is a “she-boss” running her own marketing agency, JRW Consulting LLC. When she's not at her desk you can find her traveling the world.


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