5 Things To Take Your Online Business to the Next Level

Jun 24, 2020

Looking for online business opportunities for women?

During these trying times, diversifying your income sources is very important. In fact, even if you were among the lucky ones whose livelihoods were mainly unaffected by the pandemic, it is still a good idea to think about the different ‘Passive Income Ideas’ and consider monetising your skills with online business opportunities for women.

As highlighted in one of our previous posts, one of the best ways to start doing this is by deciding what you could sell to make passive income with online business opportunities for women. For instance, if you have a skill set in a particular area, teaching an online course might be the perfect fit for you.

On the other hand, if you have an online business, joining memberships or group programmes that teach you to build and learn online business opportunities for women can be a fantastic way for you to bring additional income to your business. Of course, while additional resources are great, there are many other factors that affect the success of online businesses. If you want to take your online business to the next level, here are five things you will need:

Be active on various social media platforms

For a lot of businesses out there, social media platforms such as Facebook, Instagram and Twitter are more than just sites that connect families and friends during these unprecedented times. Rather, they play a significant role in helping businesses advertise their products and services and bring them closer to their target audiences if you want to earn income with online business opportunities for women.

In fact, this is illustrated by the market statistics compiled in an article by Business2Community, 30 Marketing Statistics to Consider for 2020, which showed that 90% of the entire one billion monthly active users on Instagram follow at least one business. This suggests that Instagram users are certainly like to follow their favourite brands. If you are thinking of online business opportunities for women and want to utilise social media platforms better, check out ‘How to get more followers online’ blog post. 

Want to attract more online business opportunities for women?

Being consistent on social media channels will help you attract more opportunities, become visible and get ‘the go to authority’ status in your niche. To do that, why not use ‘Social Media Schedulers’ to help you? Scheduling your content makes creating, planning and posting your content across all platforms all at once much easier. 

Optimise for search engines

There are many ways you can leverage SEO, but one of the easiest ways is by incorporating high volume keywords in your landing pages, content, meta descriptions and page titles. By doing this, it will not only strengthen your brand’s authority and generate more traffic, but also drive Google’s attention to your content.

Apart from using popular keywords, it is also a good idea to improve your site speed and ensure it is mobile-friendly by paying attention to both on-page and off-page optimisation (SEO). 

For more online business opportunities for women become a member of the Women in Business Club

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Utilise customer data

Some companies have entire teams dedicated to looking at the data generated by their consumers in order to find new ways to increase revenue, maximise acceptance rates, lower costs and keep customers coming back for more. All this may seem like a daunting task for a small business owner – especially solo-preneur who run a business from home – but there are many services you can use online to generate the same insights about your customers.

For instance, Google Analytics let’s you see how many people visit your website or your specific pages, how they go there and how long they remained there. Using this data you can easily see what is working in your business and is not. Maybe you discover that one of the social media platforms driving more traffic to your site then others? Invest more time and energy there. Maybe you see people click away from certain pages – then maybe you need to increase this page load speed or add a little video to make it more engaging. Data can tell a lot about your business. Here is a quick beginners guide to Google Analytics. 

Did you know that we have a training inside our Women in Business Member’s Club on how to use Data to leverage your business and to find new online business opportunities for women? If not – make sure to check out the Tech Theme inside the Member’s Club

Having the right domain

With how popular and advanced social media platforms are nowadays, it’s not surprising that there are many online businesses out there that do not have their own website and instead choose to have active social media accounts. 

While social media accounts are integral in advertising your business, having your own domain will help you create a brand asset and secure your domain for the future. 

For example, a study cited by TechRadar found that 93% of businesses said that having a website significantly and positively contributed to more customers and greater brand awareness. When choosing and registering a domain, make sure to check domain name availability and to stick with names that are easy to spell and remember and that represents your brand.

P.s. Inside the Women in Business Member’s area under Tech theme, there is fab training about choosing the right Themes for your Website – make sure to check it out before you start building your site. 

Offer free products and services

While economists out there would say that nothing in this world is really free, it can’t be denied that words such as ‘free’, ‘sale’ and ‘discount’ are extremely powerful in attracting customers, including those that don’t really plan on buying or purchasing your products and services.

In fact, behavioural economist Dan Ariely said that when the word ‘free’ is introduced, it easily makes consumers believe that the benefits of free items are higher – even if in reality, they’re not. To use this popular economics concept called zero price effect to your advantage, consider offering lead magnets as freebies to build your email list and attract more of your ideal clients. 

Offering free products and services is not only a great way to shape a positive first impression and stimulate customer loyalty right from the get-go, but also an effective tool in gaining your customers’ trust and collecting their contact information, which you can later use for email marketing and the like.

Raimonda Jankunaite
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Raimonda Jankunaite

Entrepreneur, Mentor & Founder at Women in Business Club

 
Raimonda is a serial Entrepreneur, Business Coach, International Speaker and Business Funding Expert. She is the founder of the Women In Business international community and events.

Raimonda launched her 1st business at the age of 21 and has since pursued her entrepreneurial passion, by starting and launching more businesses as well as supporting others to do the same.

Over the last 10 years in business, Raimonda has learned the power of mentorship and encouragement, therefore is now passionate about helping other entrepreneurs achieve success and make a positive impact on this world.

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