Let’s break down successful social media posts!
Look, I understand. Writing social media posts can be time consuming, tiring, and sometimes dull if you aren’t sure what to write about. I have spent hours brainstorming content for clients being unsure of what to say or how to design the graphic.
Have you had these thoughts like I have? What if my graphic isn’t strong enough for Instagram? How many hashtags is too many hashtags? Should I tag these people or hope they see it themselves? What if no one engages with the post? How the heck do I write a good caption for this?!
Slow down there, girl! First off, take a breath. I’ve got you covered.
In this blog, I am going to break down the 5 elements of a successful social media post so you can stop focusing on the hard things and start focusing on the important things like onboarding new clients and nurturing your leads.
5 Elements to a Successful Social Media Post
1) Have a Clear and Strong Idea
All posts start with ideas. Having a clear purpose for the content will make it easier for you to see the direction you would like to take it. You need to stay relevant. Brainstorm various content ideas and see which ones work best for you. Maybe the holidays are coming up, or you are hosting a sale.
2) Fit with your Brand Identity
Brand Identity is the visible elements of a brand like your logo, colors, etc. By creating a strong brand identity you are helping your audience distinguish your brand against others. For example, if I asked you what brand comes to mind when I say the color red. I bet your mind went straight to Coca Cola or McDonalds.
By making sure your content is aligned with your brand identity means that your audience will be able to easily identify your content and brand. This is powerful when hoping to create a successful social media post.
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3) Be Personalized
To have a successful social media post, you need to understand who the post is intended for. This means, you need to understand your target audience. What are their interests? What are they buying? Who are they? Where are they from? What language do they speak? Can you reach more people by offering another language?
The more personalized your content becomes the more likely you are going to reach your desired target audience. It is important to also understand that each platform is different and you need to examine what content strategy works best for each.
4) Have Compelling Visuals
Having compelling visuals along with your caption will enhance your chance of being noticed by your target audience. Types of Content include; written posts and graphics, blogs, articles, guides, videos, stories, LIVE videos, announcements, and so on.
To have a successful social media post, you need to be able to stop the scroll. Data shows that brands have less than two seconds (and I say it is less than that) to grab viewer’s attention. You need to limit the text on the graphic to six or less.
Successful visuals are high quality, use the brand identity, and capture the audience quickly.
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5) Captivate with Copywriting
Writing successful copywriting for your social media post can sound challenging. You want to create urgency without going overboard, you want to offer benefits without giving too much away. Finding this balance can be difficult.
But, by putting the viewer first, having clear calls to actions (directing your audience to do as you want them to), and using strong hashtags (create visibility of your posts to those who may not be in your immediate audience), you are bound to have a successful social media post.
“Don’t use social media to impress people; use it to impact people.”
– Dave Willis
How are you going to impact people? For more information about social media here is one of our blogs on 6 Tips for Writing Engaging Social Media Posts.
J. Rachel West
Marketing Executive | Women Thrive Media
Rachel West is a marketing & branding devotee who loves empowering women in business. She is a “she-boss” running her own marketing agency, JRW Consulting LLC. When she's not at her desk you can find her traveling the world.