Many people are understandably worried and unsure of what to do during the global pandemic. Every business is being affected and during times like this, it can be easy to slip into non-action due to uncertainty.
But even whilst there are global uncertainties, it is important that you use this time wisely to help make your business more resilient. During these uncertain times, you may also want to look into diversifying your offering and adding additional income streams to help you and your family survive times like this.
At the Women in Business Club, we have been talking about the many ways you can show up in your business as well as add passive income to your business. We wanted to bring your attention to some of the key business systems and ideas that you may want to implement and find useful right now.
Here are our top 10 things you can do right now to help and grow your business:
1. Create an online course
Create an on online course utilising your skills or expertise. Whilst we are a little more isolated at home, use this time wisely to create an online course that can keep bringing in passive income to your business. This will ensure that you can still build income without adding additional hours to your working day. We have just recently hosted #CourseCrave challenge showing how to create an online course in 12 easy steps.
2. Host more online events
We see many more entrepreneurs now hosting online webinars, virtual workshops or virtual events. During this time of self-isolation many entrepreneurs feel alone and want to take part in virtual events, webinars and other learning to help them grow in business, mindset, skills etc. To set it all up really doesn’t take that much doing if you got the right tools to help you.
Our favourite tool that we use is CrowdCast that makes it super easy even for a non-techy person to set up an online webinar, masterclass or a virtual event.
This year we are hosting our second virtual Summit called Women Thrive to empower more women in business to rise up and succeed in business. Using a HeySummit tool – the heavy lifting is already done so we can simply focus on delivering the best content by our chosen speakers.
3. Sell through your email sequences
Set up your email sequences to help you nurture your audience. The most commonly overlooked ‘secret’ to business success is a sales/nurture funnel. Imagine having new leads coming into your funnel on a daily basis and your pre-determined email sequence doing the heavy lifting in nurturing your audience. Giving your prospects the tour of who you are or what your business does. Doing the selling on your behalf by making offers in a predetermined email sequences. Wouldn’t that be a dream?
Indeed, that is how many successful entrepreneurs have built their businesses online. They are not sitting day and night sending you emails. They do it once and the tech does the rest. Our favourite tools are Active Campaign for email funnels, segmentation and monthly newsletter and LeadPages for beautiful and functional landing pages.
4. Prepare Your Social Media Brand & Presence
Social Media is currently our main medium where we can share ideas, promote our businesses, start conversations and put ourselves out there. So it is more important than ever to brush up your social media presence and get consistent doing it. So we would definitely allocate time to planning, preparing and scheduling your social media content for some of your social media channels. It will help you stay consistent and be intentional what your share with your audience. Consistency builds trust and brand loyalty, which is what people need right now. For that we love using Tailwind for Pinterest scheduling and Planoly for Instagram content planning. We talk more about a few more social media schedulers in our blog post here. Right now it is also the best time to start thinking about building your personal website and elevate your personal brand. It will help wonders for you, helping you land speaking opportunities and establish yourself as an authority in your field. Recently we found these awesome WordPress templates that makes website creation a breeze. And they are super beautiful!!!
5. Look at your systems and processes
Create systems in your business that will help keep things organised when things get busy. We love keeping our office clutter-free with some of the tips from Becky Stanton, Effectiveness Coach. You can read some of her top tips here.
You may also want to look over your systems, filing processes, backups, and making sure your back office is safe from any technical glitches. When things are busy at work we tend to forget the precious information that we hold on our laptops and computer systems. Make sure you have a system that does regular backups. Use external or cloud storage solutions to have the peace of mind that no matter what your work and memories are safely stored. Our favourite online business and systems tools are: Active Campaign, CrowdCast, LeadPages, Google Drive and Trello.
6. Record a podcast
Record a podcast – if you have always wanted to share your expertise but perhaps you feel a little camera shy – why not record a podcast for your business? Podcasts are a fantastic way to share your story, your expertise and reach a new audience. Podcasting is both fun for you and easy for your audience. Maybe they can listen to it while driving, cooking or doing the laundry. It would add yet another channel of communication and a way to spread your message. In April we have a few Podcasting experts featured within a monthly theme inside the Women in Business Members Club – so make sure you check out our Membership where you can find a wealth of information and training to help you set up and thrive in the online business.
7. Write a book
Write a book – if you always wanted to write a book this is the perfect time to get started and put your ideas on paper. You probably have much more time on your hands right now, so instead of consuming media – try to find your own voice and start writing. It may start off as an online blog or a personal diary, and eventually become an actual book. Imagine in a few months time you could be a published author, wouldn’t that be cool thing to tick off your bucket list?
8. Stay Positive
Lastly, remember to stay positive, healthy and kind to others. Everyone has unique challenges, worries and concerns during this difficult time. Everyone will deal with this crisis in a different way, therefore it is important to respect each other and be kind in the moments of chaos.
9. Stay in touch
Reach out to your family members, your community and your virtual friends. Send them a message of kindness and support. Why not try doing more regular lives through your social media so you can reach your audience with your message. It is so important that we all speak up right now and share our own individual perspective. Especially if you have skills or knowledge in the area that other may want to learn from. Even a short message or word of encouragement and hope can go a long way during this period.
10. Take care of yourself
Above all, take care of your own mental and physical health, because everything starts with you.
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